Browsing by Author "Kibe, Lucy"

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    PublicationOpen Access
    Influence of Customer Intimacy Strategy on Organisations’ Competitiveness in Tier III Category of Commercial Banks in Kenya
    (Eastern African Journal of Humanities and Social Sciences, 2024-04-18) Wamburi, Alfayo Odongo; Kibe, Lucy; Yatich, Henry
    This study investigates how customer intimacy strategies influence the competitiveness of tier-III commercial banks in Kenya. Utilising a pragmatic research philosophy, it employs a mixed-methods approach and a descriptive cross-sectional design. Data were collected from middle and senior management across 21 tier III commercial banks, with a sample size of 288 respondents determined using Yamane's formula. Proportionate stratified random sampling ensured representativeness based on management staff functions. Regression analysis revealed a strong positive correlation (R = 0.822) between the Customer Intimacy Strategy and Organisational Competitiveness, explaining 67.5% of the variability. ANOVA results were highly significant (F (1, 238) = 494.589, p < .001), indicating the superiority of the regression model. The strategy showed individual significance with a t-statistic of 22.239 (p < .001) and a standardised beta coefficient of 0.822. Despite limitations, such as the focus on Kenyan tier III banks and potential response bias, the study provides actionable insights for banking sector decision-makers, emphasising the importance of prioritising customer intimacy for sustainable competitive advantages.
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    PublicationOpen Access
    Influence of operational excellence strategy on organisations’ competitiveness among tier III category of Commercial Banks in Kenya
    (Research Journal of Business and Finance, 2024-05-10) Wamburi, Alfayo Odongo; Kibe, Lucy; Yatich, Henry
    Tier 3 Kenyan commercial banks face significant challenges, including intense competition, financial distress, and declining profits despite consistent loan growth. This study investigates the impact of operational excellence strategies on the competitiveness of these banks using a pragmatic research approach that combines qualitative and quantitative methods. The study is grounded in the dynamic capabilities theory and collected data from 288 respondentsacross various management roles within the banks through semi-structured questionnaires. The data were analyzed using thematic analysis for qualitative data and SPSS for quantitative data, including descriptive statistics, regression analysis, and ANOVA. The regression model revealed a moderate positive relationship between operational excellence and organizational competitiveness, with a correlation coefficient (R) of 0.685. The coefficient of determination (R Square) was 0.469, indicating that operational excellence accounts for 46.9% of the variability in competitiveness. The coefficient for Operational Excellence is 1.260 (standard error = 0.087, beta = 0.685), with a t-value of 14.493 and a significance level of 0.000. The constant coefficient is -1.565 (standard error = 0.353, t-value = -4.437). This study underscores the importance of strategic investments in operational excellence practices to enhance organizational efficiency and sustainable competitive advantages. However, the study's scope is limited to tier III commercial banks in Kenya, and future research should explore additional factors influencing competitiveness and include a broader sample for improved generalizability
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    PublicationOpen Access
    Nexus Between Public Relations and Sales Performance: Evidence of Marketing Strategies Used by Insurance Brokers in Kenya
    (East African Journal of Business and Economics, 2023-06-07) Inganga, Maryline; Kibe, Lucy
    Insurance brokers in Kenya are adopting public relations strategy as one of the marketing strategies to help them enhance sales in a business environment that faces tight competition and stagnation, which has hindered them from registering modest profits. The aim of the survey was to evaluate the role of public relations on the sales performance of insurance brokers in Kenya. The theoretical framework focused on social marketing theory. The researcher adopted a descriptive survey design, which entails the description of characteristics of the variables of interest. The researcher applied a census design where each one in the target population was selected to take on the exercise. The entire target population consisting of 188 staff comprised of marketing managers of insurance broking companies in Kenya who took part in the study. Cronbach`s alpha coefficient was utilised as a method of measuring reliability in the study; the data was collected using a structured questionnaire which was pilot tested among a sample of 18 respondents. The surveyor utilised a quantitative research method in this study. Data was analysed and presented using cumulative frequency tables. Multiple linear regression analysis was adopted. Sales statistics, brand mentions/publicity, lead generation, physical and digital marketing. The results concluded that public relations strategy had a highly significant influence on the sales performance of insurance brokers. Thus, affirms that public relations is the power behind enhancing business relationships, heightening business retention, and spreading good publicity which contributes positively towards the sales performance of insurance brokers.