Browsing by Author "Njiru, Joseph Njuguna Kamunjiga"

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    Influence of Corporate Cost Leadership Strategies on Organizational Performance among Mobile Service Providers: A Comparative Analysis of Safaricom Plc and Airtel (K) Ltd in Kenya
    (nternational Journal of Business Management, Entrepreneurship and Innovation, 2023-03) Njiru, Joseph Njuguna Kamunjiga; Thoronjo, Erastus; Njeru, Phelista
    The study objective was to comparatively determine the influence of corporate cost leadership strategies on the organizational performance of Airtel and Safaricom. The study applied quantitative approach, used positivism paradigm, and adopted correlational research design. The target population was 235 managerial staff of Safaricom and Airtel and used a census approach. The data was collected using questionnaires and secondary data collection sheets for the period 2013 to 2022. Descriptive statistics and multiple regression analysis were used to analyze the data. Tables and figures were used in the presentation of the data. From the correlation analysis, corporate cost leadership strategies (r=0.283, p<0.05) were established to be positively correlated to performance of mobile service providers in Kenya. The study concluded that cost leadership strategies aid in optimizing costs, offering competitive prices based on customer numbers, and diligently curtailing operating expenses and thus affecting performance of mobile service providers. The study recommends that mobile service providers continually refine operational efficiency. Regular evaluations of processes can uncover inefficiencies that, when streamlined, lead to significant cost reductions.
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    PublicationOpen Access
    Influence of Corporate Cost Leadership Strategies on Organizational Performance among Mobile Service Providers: A Comparative Analysis of Safaricom Plc and Airtel (K) Ltd in Kenya
    (International Journal of Business Management, Entrepreneurship and Innovation, 2023-10-29) Njiru, Joseph Njuguna Kamunjiga; Thoronjo, Erastus; Njeru, Phelista
    The study objective was to comparatively determine the influence of corporate cost leadership strategies on the organizational performance of Airtel and Safaricom. The study applied quantitative approach, used positivism paradigm, and adopted correlational research design. The target population was 235 managerial staff of Safaricom and Airtel and used a census approach. The data was collected using questionnaires and secondary data collection sheets for the period 2013 to 2022. Descriptive statistics and multiple regression analysis were used to analyze the data. Tables and figures were used in the presentation of the data. From the correlation analysis, corporate cost leadership strategies (r=0.283, p<0.05) were established to be positively correlated to performance of mobile service providers in Kenya. The study concluded that cost leadership strategies aid in optimizing costs, offering competitive prices based on customer numbers, and diligently curtailing operating expenses and thus affecting performance of mobile service providers. The study recommends that mobile service providers continually refine operational efficiency. Regular evaluations of processes can uncover inefficiencies that, when streamlined, lead to significant cost reductions.
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    Influence of Corporate Differentiation Strategies on Organizational Performance of Mobile Service Providers: A Comparative Analysis of Safaricom Plc and Airtel (K) Ltd in Kenya
    (International Journal of Business Management, Entrepreneurship and Innovation, 2024-04-10) Njiru, Joseph Njuguna Kamunjiga; Thoronjo, Erastus; Njeru, Phelista
    The study objective was to comparatively determine the influence of corporate differentiation strategies on the organizational performance of Safaricom and Airtel in Kenya. The study applied quantitative approach, used positivism paradigm, and adopted correlational research design. The target population was 235 managerial staff of Safaricom and Airtel and used a census approach. The data was collected using questionnaires and secondary data collection sheets for the period 2013 to 2022. Descriptive statistics and multiple regression analysis were used to analyse the data. Tables and figures were used in the presentation of the data. From the correlation analysis, corporate differentiation strategies were established to be positively correlated to performance of mobile service providers in Kenya. The emphasis on differentiation strategies are concluded to help the mobile service providers in tailoring goods and services to specific regions and demographics, enabling mobile service providers to engage with their diverse customer base more effectively. The study recommends that mobile service providers prioritize a comprehensive understanding of the market, adopting location-specific strategies that cater to local demands while maintaining cost efficiency and categorizing customers based on a range of factors, providers can tailor offerings to specific needs, enhancing customer engagement. Adoption of the strategies will enable the mobile service providers to effectively contribute to vision 2030 and achievement of sustainable development goals.