Browsing by Author "Nyamboga, Evans"

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    PublicationOpen Access
    Analysis of Market Development Strategies on Sustainable Competitive Advantage in Cement Manufacturing Companies in Kenya
    (International Journal of Business Management, Entrepreneurship and Innovation, 2023-10-22) Mucheru, Stephen Mwangi; Nyamboga, Evans; Mwiti, Evans
    Corporate organizational managers are working towards sustainable growth and ensuring competitive advantage is maintained. Businesses are becoming highly competitive and very demanding. Manufacturing companies are currently opting to various strategies to deal with such emerging competitive issues. The objective of this study was to assess influence of market development strategy on sustainable competitive advantage in cement manufacturing companies in Kenya. The study employed a descriptive research design. The target population were all the six cement manufacturing companies in Kenya with the respondents being the top management dealing with strategic management in each of cement manufacturing company. Census sampling approach was adopted to encompass all the six cement manufacturing companies. A proportionate sample of 108 respondents was chosen as a representative of the whole. From the findings, Market Development Strategy had a positive influence on sustainable competitive advantage in cement manufacturing companies in Kenya. The study concluded that Market development strategies have a positive effect on sustainable competitive advantage in the cement manufacturing companies in Kenya. The study recommended that management should assess their market development strategies for suitability considering company’s structure, culture, and policies, as well as the overall targeted goals, before implementing it. Market development strategies that will improve sustainability include continuously exploring new geographic markets, the company starting new distribution channels, the company introducing new market segment, adding new distribution channels, having charged content of advertising or promotion, concentrating on development of dominant product, having added new demographic segments, company having new institutional segments, having targeted new customers in new segments and having targeted segments.
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    PublicationOpen Access
    Diversification Strategy and Sustainable Competitive Advantage in Cement Manufacturing Companies in Kenya
    (Journal of Applied Humanities and Social Sciences, 2024-05-06) Mucheru, Stephen; Nyamboga, Evans; Mwiti, Evans
    Manufacturing companies are currently opting to various strategies to deal with such emerging competitive issues. Through sustainable competitive advantage attained by adoption of the right corporate strategies, companies can enjoy better returns, large market share and attract well-trained employees The objective of the study was to establish contribution of diversification strategy on sustainable competitive advantage in cement manufacturing companies in Kenya. The study employed a descriptive research design. The target population were all the six cement manufacturing companies in Kenya. Census sampling approach was adopted to encompass all the six cement manufacturing companies. A proportionate sample of 108 respondents was chosen as a representative of the whole. From the correlation analysis results, the research variable, Diversification Strategy, had a positive influence on sustainable competitive advantage in cement manufacturing companies in Kenya. From the regression analysis results, a coefficient of correlation of 0.770 was obtained indicating that diversification strategy had a positive effect on sustainable competitive advantage in the cement manufacturing companies. The study recommended that management should assess the strategy’s suitability considering company’s structure, culture, and policies, as well as the overall targeted goals, before implementing it. The study recommended that adequate strategic planning be done professionally, and that regular monitoring be done periodically to guarantee they do not deviate from the plans. The study also recommended that cement manufacturers should adhere strictly to the rules set forth, and the relevant ministries should make sure that all businesses do the same.
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    PublicationOpen Access
    The Influence of Processes Innovation Strategy on the Performance of Commercial Banks in Kenya
    (European Journal of Business and Management Research, 2022-11-08) Mutisya, Teresia K.; Nyamboga, Evans; Njeru, Phelista
    The study was conducted to examine the influence of processes innovation strategy on the performance of commercial banks in Kenya given the dynamism in the business environment hence the need for organizations to move with speed and make choices that add value to customers and those which will enable the organization remains relevant in such a dynamic business environment. Diffusion of innovation theory was incorporated in the study since it widely supports the spread of agency banking, mobile technology, and online banking. An explanatory research design was used. Both primary and secondary data were collected. Primary data was collected using a questionnaire while secondary data was collected from relevant literature materials, the organization’s annual reports, and the website. Cronbach’s Alpha coefficient was used to test the reliability of the data with an acceptable level of 0.7 at a confidence level of 95%. The study targeted tier 2 Commercial Banks in Kenya with the top management bank employees as the key respondents. The target population was 144 top management bank employees. The study employed a census targeting the entire population of 144 top management bank employees. Out of the 144- target population, 120 top management employees responded to the questionnaire hence results from the findings were based on the 120 respondents. Descriptive and inferential statistics were used in analyzing the data. Descriptive statistics entailed the measure of central tendency (mean) and the measure of dispersions (standard deviation). The statistical package for social sciences (SPSS) was used to generate the descriptive statistics. Inferential statistics entailed regression and correlation analysis. Data were presented using tables. The study established that there was a significant influence of process innovation strategy on the performance of commercial banks in Kenya. The findings of the study concluded that mobile banking and internet banking have greatly enabled customers to access essential services in the comfort of their homes or offices and without necessarily having to go to the bank whereas agency banking has significantly reduced the queues in the banking halls and customers do not have to wait for long hours to be served at the bank. The study recommended that banks need to adopt a process innovation strategy in order to enhance performance.