Browsing by Author "Yatich, Henry K."

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    PublicationOpen Access
    Analysis of Strategic Orientation on Organisation Performance of Selected Seed Companies in Uganda
    (International Journal for Multidisciplinary Research, 2023-11) Ndayimirije, Arnaud; Yatich, Henry K.
    This analysis investigated the influence of strategic orientation on the organizational performance of a specific set of seed companies operating in Uganda. The seed industry is a pivotal component of the agricultural sector, facilitating the supply of high-quality seeds to farmers and thereby bolstering food security and economic growth. Nevertheless, there exists a dearth of research on the strategic orientation of seed companies in Uganda and how it affects their overall performance. This study adopted a mixedmethods approach, integrating both quantitative data analysis and qualitative interviews. A sample of handpicked seed companies in Uganda was served as the subject of this analysis. Quantitative data was acquired through surveys that center on crucial performance metrics like market share, sales growth, and profitability. Additionally, qualitative interviews were be conducted with key figures within the industry to gain deeper insights into the strategic orientation of these seed companies. It is observed that seed companies that demonstrate a well-defined strategic direction aligned with market demands and opportunities tend to outperform their competitors. The study was structured around several primary objectives: to assess the influence of a cost leadership strategy on the performance of seed companies, to appraise the impact of a growth strategy on the performance of seed firms, and to examine the impact of a differentiation strategy on the performance of seed companies. As the majority of research inquiries revolve around "how" and "what," this study primarily employed descriptive research methods to address these questions. The research population consisted of 200 individuals, encompassing managers, supervisors, and service personnel. The sample size, determined using Fisher's formula, comprises 62 respondents. Data collection was primarily conducted through a questionnaire, serving as the foundational tool. Collected data was subsequently coded and input into either a Microsoft Excel spreadsheet or a Scientific Package for Social Scientists (SPSS) tool and then presented in the form of tables and figures. Both Excel and SPSS were employed for the analysis. The presentation of the research findings took the form of tables, graphs, and charts. The outcomes of the study indicated that the growth strategy holds statistical significance in elucidating the organizational performance of the selected seed companies in Uganda. Consequently, the null hypothesis postulating that the growth strategy has no impact on the organizational performance of these seed companies, at a significance level of p < 0.05, is refuted. Conversely, the alternative hypothesis is accepted, signifying that the growth strategy indeed exerts a significant influence on the organizational performance of these chosen seed companies in Uganda. It was important to note that the study revealed a prevalent scenario in which most seed companies in Uganda possessed limited market share, with only a few dominant players. This situation was associated with constrained production capacity utilization and relatively low sales volumes.
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    PublicationOpen Access
    Influence of contingency recovery plans on survival of horticultural firms in Naivasha, Kenya
    (Journal of Strategic Management, 2021-12) Maina, Mwambi Paul; Yatich, Henry K.
    Contingency recovery plan is to contain and minimizes the loss that may be realized bythe organization in the future. Horticulture farming activities in Naivasha has been decreasing with many firms closing down their operations and others relocating to other countries such as Ethiopia. For instance, Karuturi flower farm became unsustainable in 2016 and shut down its operations. This is an indicator of an underlying concern, thus, the study sought to assess the influence of contingency recovery plans on survival of horticultural firms in Naivasha. The study was anchored on knowledge-based theory. The study adopted a mixed research methodology.The researcher utilized a descriptive research design. The unit of observation was 195 respondents who included managers, supervisors and the staff. The study used primary and secondary data. Questionnaires wereadministered to supervisors and staff, while interview guides to the managers. Qualitative data was analyzed thematically while quantitative data using descriptive and inferential statistics. The study results showed that contingency recovery plans and firm survival is positively and significantly related (β=.452 p=0.000). The study concludedthat recovery plans and firm survival is positively and significantly related. The study recommendedthat there is the need to have a disaster recovery team that are always ready for the recovery plans in the organization. Moreover, there is the need to have precautions developed in the organization to minimize the effects of a disaster. A written recovery plan that describes how the organization will respond when disaster or hardship strikes need to be drafted. It is recommended that there should be a time frame developed for the recovery plans in the organization. The communication system for the rec