School of Business and Economics
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Publication Open Access Influence Of Business Process Outsourcing On Competitive Advantage Of Listed Manufacturing And Allied Companies In The Nairobi Securities Exchange(Journal of Business and Management, 2023-07-02) Maoga, Ben OmaeThe Study Sought To Determine The Influence Of Business Process Outsourcing On Competitive Advantage Of Listed Manufacturing And Allied Companies In Nairobi Securities Exchange. The Study Was Guided By Three Specific Objectives; To Determine The Influence Of Local Outsourcing Activities On Competitive Advantage Of Listed Manufacturing And Allied Companies In Nairobi Securities Exchange, To Ascertain The Influence Of Offshore Outsourcing Activities On Competitive Advantage Of Listed Manufacturing And Allied Companies In Nairobi Securities Exchange, And To Assess The Influence Of Nearshore Outsourcing On Competitive Advantage Of Listed Manufacturing And Allied Companies In Nairobi Securities Exchange. The Study Was Guided By Three Theories That Include Resource-Based View Theory, Resource Dependency Theory, And Market Based View Theory. This Study Adopted A Descriptive Research Design. The Target Population Consisted Of Management Staff Of 9 Manufacturing Firms Listed In The Nse. There Was 1,440 Management Staff In The Listed Manufacturing Companies. The Researcher Used Stratified Random Sampling Technique To Come Up With The Required Sample. The Strata Were Based On Top And Middle Level Management Staff In Selected Organizations. The Sample Size Of The Study Was Established At 313 Respondents Which Constituted The Sample Population For The Study. The Study Used Primary Data Sources In Gathering Data For Analysis. The Primary Data Source Was Collected From A Questionnaire Consisting Of Both Open And Close-Ended Questions. Quantitative Data From The Questionnaire Was Coded And Entered Into The Computer For Computation Of Descriptive Statistics. The Researcher Used Spss Version 24.0 To Run Descriptive Statistics (Frequency And Percentages). Multiple Regression Analysis Was Also Used To Test The Influence Of Independent Variables On Dependent Variables. The Quantitative Data Was Presented In Tables And Graphs Based On The Study Research Questions. The Study Sought To Determine The Influence Of Local Outsourcing To Creating Competitive Advantage In Listed Manufacturing And Allied Companies In Kenya. The Findings Showed That Local Outsourcing Was Crucial In The Day To Day Operations Of The Organizations. The Study Also Found That Companies That Outsource Information Technology Are Often Able To Compete Effectively And Focus More On Their Core Activities. The Findings Revealed That Offshore Outsourcing Was In Existence And Hence Contributed To Some Extent To The Competitive Nature Of The Organizations. The Study Also Found That Outsourcing Of Virtual Assistance Efforts Enables Employees And Organization Adjust To Current Conditions And The Firm Can Compete Effectively And Focus More On Their Core Activities. The Study Found That Local Outsourcing, Offshore Outsourcing, And Nearshore Outsourcing Were All Significant On The Competitive Advantage Of Listed Manufacturing And Related Companies In Nairobi Stock Exchange At 5% Level Of Significance And 95% Level Of Confidence. The Study Came To The Conclusion That Nearshore Outsourcing Would Guarantee The Company Had The Highest Quality Information, Allowing The Company To Present Its Products On Its Website And Enable Users To Easily Connect With The Website. The Report Advises Managers To Consider Factors Other Than The Obvious Signs Of Subpar Process Performance When Planning And Executing Outsourcing Strategies For Their Business Processes. Understanding The Root Issues Is Crucial Before Considering Outsourcing As The Only Method To Improve Subpar Internal Performance.