Influence of Socio-Cultural Factors on Participation of Youth and Women in Management of Rural Sacco’s in Tana River County, Kenya

Abstract

The primary goal of the research was to examine how socio-cultural factors affect the involvement of Youth and women in the management of Rural Sacco’s in Tana River County. The research's key objectives are; To identify the activities, the Youth and women in Tana River County engage themselves in management of rural Sacco’s; To determine the social cultural aspects influencing Youth and women connection in the participation and management of rural Sacco’s in Tana River County; To establish the socio-cultural benefits of Youth and women immersion in the participation and management of rural Sacco’s in Tana River County; To determine the apparent impending socio-culture based attractions that would augment Youth and women engrossment in the participation and management of rural Sacco’s in Tana River County. The study was significant to all Rural Saccos since it will guide the Sacco management in formulating policies and business processes that are supportive and inclusive of both youth and women that in return enhance sustainable growth and development of Rural Sacco’s. The researcher employed content validity to measure the cogency of the data. To assess the reliability of the study tools, a minimum reliability level of 0.7 Cronbach Alpha was used. With the help of the SPSS Version 25 application, the unambiguous data was coded and examined. Overall, the predictors’ variables accounts for 66% of variations in the youth and women participation in management. The 34% is for other variables other than the ones in the model. The outcome shows that acquaintance as well as info concerning the independent variables offers a great share of gen concerning youth and women involvement in management of rural Saccos in Tana River County, Kenya. The outcome displays that cultural norm has a positive significant impact on the youth and women participation in management (β=.444, p=.000), traditional beliefs have a momentous positive impact on youth and women participation in management (β=.101, p=.000), education positively as well as ominously impact the youth and women participation in management, (β=.612, p=.000). The attitude has a momentous impact on youth and women participation in management (β=.104, p=.000). In conclusion, the study revealed that young people and women are said to demonstrate leadership traits that are extremely effective in today's chaotic, culturally varied environment. Given their socially prescribed roles of fostering as well as caring, socializing, and embracing global changes, as well as a autonomous and participatory approach of working, women and young people are also more in line with the transformational as well as instructional management models, which are thought to be operative means of leading