Publication: A Case Study of Safaricom on the Impact of Corporate Social Responsibility on Kenya's Telecommunications Sector's Competitive Advantage
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2024-05
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International Journal of Innovative Science and Research Technology
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Abstract
Corporate social responsibility has become a
great topic of discussion in recent years, sparking a variety
of studies on how it might affect companies' competitive
advantage. Corporate social responsibility will have an
effect on Safaricom's ability to compete by will be the
primary focus of this study. The study targets
approximately 250 people within Safaricom using a
descriptive research approach and collects data using a
Liker-type questionnaire. The survey states unequivocally
that establishing corporate social responsibility initiatives
is essential to building a strong business reputation.
Concurrently, an independent investigation conducted on
Safaricom Kenya Limited highlights the noteworthy
impacts of corporate social responsibility on the
company's reputation, client contentment, allegiance, and
overall operational efficiency. This highlights the longterm significance of corporate social responsibility.
Acknowledging the existing gap in empirical research
linking corporate social responsibility to Safaricom's
competitive advantage, the study delineates its primary
objective: to investigate corporate social responsibility's
impact, specifically focusing on bench marking, diversity
supportive ratios, and satisfaction ratios. These goals
include characterizing and assessing the influence of
bench marking on the competitive advantage of Safaricom
determining the deductive impact of evaluating the
inferential influence of satisfaction ratios, analyzing the
impact of diversity on the competitive advantage of
Safaricom Company Limited, and methodically
investigating opportunities and challenges in
implementing corporate social responsibility initiatives at
Safaricom for competitive advantage. The study will
incorporate extensive assessments and industry
benchmarks to enable comparison and evaluation of the
logical relationship between Safaricom's corporate social
responsibility activities and competitive advantage in the
telecommunications sector. The main goal of this research
is to provide insightful information that will ultimately
improve the effectiveness of corporate social responsibility
policies and have a favorable effect on businesses and
society as a whole. The study acknowledges the possible
impact of satisfaction ratios and investigates potential
relationships between bench marking and diversity ratios
with Safaricom's competitive advantage. The ultimate
objective of the study is to maximize the efficacy of
corporate social responsibility programs by providing useful advice and insights to industry stakeholders,
legislators, and Safaricom.
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Keywords
Competitive Advantage, Corporate Social Responsibility, Customers, Safaricom.