Publication: Barriers of Effective Strategy Execution: Organization’s Challenge
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2015-09
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The International Journal Of Business & Management
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Abstract
Strategies are a critical element in organizational functioning, but whereas most organizations have good strategies,
successful strategy implementation remains a major challenge. Despite the clear importance of this management area and
the apparent problems associated with its execution, it has however, been substantially neglected by academics. The
objective of the study is to determine the barriers to strategy execution in Kenyan public university focusing on vision
barrier, leadership barrier, process barrier and people’s behavior barrier. The study constitutes the review of theoretical
and empirical literature relevant to the subject. The key barrier to strategy execution were identified and discussed:
including vision barrier, leadership barrier, process and resources barrier and people barrier. The research was compiled
from theoretical, conceptual and empirical review of literature and a summary and conclusion was drawn. Translation of
vision to clear objective and aligning it to strategy remains a big challenge. In addition leadership style, approach and
perceptions are critical to implementation in addition to the leader’s role of communicating strategy to the employee.
Failure to adopt the best approach with a given type of strategy and employing the best communication tactic
implementation is likely to fail. Aligning process resources, structures and program in the implementation of strategy is also
critical to implementation failure to which a problem is likely to occur. Moreover individual’s behaviors determine if the
strategy will be implemented or not. Individuals must be assigned duties that motivate them otherwise they will not be
committed to the organization operations. The author recommends that specific studies be conducted on the effective tools to
measure and control performance to assist in overcoming barriers to strategy execution
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Keywords
Barriers to strategy execution,, strategy implementation,, leadership,, vision,, process,, individual behavior.