Publication: Influence of sales promotions on consumer brand preference A case study of bonyeza ushinde promotion by Safaricom ltd
dc.contributor.author | Tonui wesley, Cheruiyot | |
dc.date.accessioned | 2016-09-20T13:12:05Z | |
dc.date.available | 2016-09-20T13:12:05Z | |
dc.date.issued | 2015-03 | |
dc.identifier.uri | http://erepository.mku.ac.ke/handle/123456789/5172 | |
dc.language.iso | en | en_US |
dc.publisher | Mount kenya University | en_US |
dc.subject | marketing | en_US |
dc.title | Influence of sales promotions on consumer brand preference A case study of bonyeza ushinde promotion by Safaricom ltd | en_US |
dc.type | Project | en_US |
dspace.entity.type | Publication |