Publication: Communication and Performance of Non-Governmental Organizations in Garissa County, Kenya
Total Views 3
total viewsTotal Downloads 5
total downloadsDate
2023
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
IOSR Journal of Business and Management
Cite this Item
Abstract
For many years, researchers have explored various perspectives as a means of understanding the influence of
communication on project performance. The success of a project depends heavily on effective communication,
lack of it significantly contributes to the failure of numerous projects. The purpose of this paper was to ascertain
the outcome implementation of communication had on the effectiveness of non-governmental organizations
initiatives in the county of Garissa in Kenya. This research delves into the essential tools necessary for
effectively managing communication in order to achieve successful project outcomes. Furthermore, it examines
the impact of communication on project results. A project is regarded accomplished if its expected outcomes
materialize. How a project is carried out and operated has a substantial effect on its success. The researcher
wanted to determine the impact of communication on the projects undertaken by organizations that are not
affiliated with the government. The study was led by systems theory, stakeholder theory, and theory of
constraints. The design of the research was descriptive. The study targeted 156 NGOs working in the County of
Garissa. In the study, 50% of the target population was selected through both stratified and simple random
sampling thus 78 non-governmental organizations in Garissa County. Questionnaires were used to gather
initial data. The survey's validity was assessed using Cronbach's Alpha. It was found to be valid at 0.804. The
researcher confirmed that all filled data was accurate and used descriptive statistics for analysis. Frequency
distributions, measures of central tendencies (mean) and percentages were the descriptive statistics employed.
The researcher presented the data using tables and graphs. Qualitative data were coded and evaluated. The
study used content analysis to conduct qualitative analysis for the data compiled from open ended questions.
Based on the findings of the study, efficient application of communication contributes to an improvement in
performance of projects. Specifically, the research highlighted how communication had notable influence on the
outcomes of a project, indicating that management and team leaders ought to prioritize establishing and
maintaining clear communication structures before beginning any project. The study suggests that
organizations should promote active communication throughout the organization to improve project
performance and increase awareness among stakeholders and the wider community about the importance of
effective communication. The research suggests that stakeholders ought to be incorporated in meetings held
before the implementation phase and at the beginning of a project, and their beliefs should be integrated into
project formation and execution.
Key words: Project Management, Project Performance, Project communication