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Factors influencing relationship between small and medium enterprises and intermediaries during the entry process in foreign markets (A survey of floriculture firms in Kenya

Authors

Langat, Josphat Too
Cite this Publication
Langat, J. T. (2014). Factors influencing relationship between small and medium enterprises and intermediaries during the entry process in foreign markets (A survey of floriculture firms in Kenya. Mount Kenya University. http://erepository.mku.ac.ke/handle/123456789/1132

Keywords

Perfomance in the foreign markets Institutional and cultural differences Unbalanced Trade-off

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http://erepository.mku.ac.ke/handle/123456789/1132

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Date

2014-09

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Mount Kenya University

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School of Business and Economics