Publication:

Performance of the Cultural Diplomacy and Promotion of Kenya’s Foreign Relations from 2015 to 2020

Cultural relations is the mutual exchange of culture between peoples to develop long-term relationships, trust, and understanding for the purpose of generating genuine goodwill and influence abroad. The study sought to establish the role of cultural diplomacy as a tool for advancing African foreign relations using Kenya as a case study. The broad objective of this study was to assess the performance of the cultural pillar in promoting Kenya’s foreign relations from 2015-2020. The study used the soft power theory and liberal theory. A descriptive research design was used to obtain information concerning the status of the problem. The population was drawn from all 850 employees from the following offices: Diplomatic officers, Ministry of Foreign Affairs, Ministry of Sports Culture and Heritage, Ministry of Tourism, Kenya National Theatre and Kenya Cultural Center. The sample size was 255 respondents drawn from this population by applying stratified sampling techniques. The primary data were collected using questionnaires that comprised both open and closed ended questions. The study concludes that that sports and games has a significant effect on the performance of Kenya’s foreign policy from 2015-2020. In addition, the study concludes that that music and dance has a significant effect on the performance of Kenya’s foreign policy from 2015-2020. From the findings, this study recommends that the ministry of foreign affairs should focus on increasing sports ambassadors, international sports tournaments, and sports tourism.