Now showing items 1-1 of 1

    • Opportunities for Corporate Sponsorship and Partnership in Sport in East Africa 

      Soita, Paschal W.; Wanderi, Mwangi Peter; Andanje, Joseph M. (Mount Kenya University, 2018)
      Corporate sponsorship is a form of advertising in which companies pay to be associated with certain events. It has been growing worldwide outpacing the traditional components of the typical integrated marketing communications. ...