Browsing School of Business and Economis by Author "ALI, MWANGULU JOHNESTER"
Now showing items 1-1 of 1
-
FACTORS INFLUENCING MARKETING OF ALCOHOLIC BEVERAGES IN KENYA A STUDY OF EAST AFRICAN BREWERIES LIMITED (EABL)
ALI, MWANGULU JOHNESTER (2011-01-01)This study explains the factors influencing marketing of alcoholic beverages in Kenya majoring on East African Breweries Ltd, a leading company playing a major role in economic performance of the East African region. ...