Browsing School of Business and Economis by Subject "Marketing strategies"
Now showing items 1-4 of 4
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Marketing Budget And Customer Growth : A Case Study Of CORAR Ag. Ltd
(Mount Kenya University, 2013)Budgeting lies at the heart of the businesses’ financial management and provides for the clear plan of finance spending. Though budgeting for marketing is new, it proved positive results in boosting customer equity. Marketing ... -
Marketing Strategies And Market Share Growth In Telecommunication Industry : A Case Study Of Tigo- Rwanda
(Mount Kenya University, 2014)The research design of this study is descriptive research design; this research design helped to describe the relationship between the marketing strategies used by Tigo to increase its market share or to analyze how Tigo's ... -
Marketing Strategy And Brand Position In Rwanda : A Case Of Bralirwa’s Turbo King In Kigali
(Mount Kenya University, 2014)The purpose of this study was to explore the relationship between marketing strategies and brand position with particular emphasis on Bralirwa's Turbo King Brand. The research design was quantitative and qualitative. The ... -
Promotional Strategies and Insurance Companies Performance: A Survey of COGEAR in Kigali-Rwanda
(Mount Kenya University, 2013)This study was driven by the concerns about the effects of global changes in the business environment and COGEAR in particular. The general objective of the study was to assess the impact of the promotional strategies on ...
