EFFECTS OF EMPLOYEE SATISFACTION ON CUSTOMER RETENTION AND CORPORATE PROFITABILITY (A CASE OF KENYA TRAVEL AGENTS AND TOUR OPERATORS IN NAIROBICOUNTY)

OWINO, PATRICK JUMA2015-11-102015-11-102011-01-01http://erepository.mku.ac.ke/handle/123456789/61This research sought to empirically assess the effects of employee satisfaction on customer retention and corporate profitability within Kenya Travel Agents and Tour Operators. It thereafter outlined the relationship that exists between employee satisfaction, customer retention and corporate profitability.enEMPLOYEE SATISFACTION, CUSTOMER RETENTION, CORPORATE PROFITABILITY, TRAVEL AGENTS, TOUREFFECTS OF EMPLOYEE SATISFACTION ON CUSTOMER RETENTION AND CORPORATE PROFITABILITY (A CASE OF KENYA TRAVEL AGENTS AND TOUR OPERATORS IN NAIROBICOUNTY)Thesis