Publication:
Effects of marketing strategies on the performance of retail stores in Machakos township

Authors

Mbiti, Justin Mbula
Cite this Publication
Mbiti, J. M. (2014). Effects of marketing strategies on the performance of retail stores in Machakos township. Mount Kenya University. http://erepository.mku.ac.ke/handle/123456789/4144

Keywords

Promotion strategies Marketing techniques

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URI

http://erepository.mku.ac.ke/handle/123456789/4144

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doc00343220160622093018.pdf (439.96 KB)
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Date

2014-04

Journal Title

Journal ISSN

Volume Title

Publisher

Mount Kenya University

Collections

School of Business and Economics