Publication:
Factors that influence brand loyalty in retail stories: A case of selected supermarkets in Nairobi Kenya

Authors

Mutua, Lucy Ngii
Cite this Publication
Mutua, L. N. (2015). Factors that influence brand loyalty in retail stories: A case of selected supermarkets in Nairobi Kenya. Mount Kenya University. http://erepository.mku.ac.ke/handle/123456789/4456

Keywords

brand loyalty retail stories

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http://erepository.mku.ac.ke/handle/123456789/4456

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doc00395920160713102846.pdf (657.81 KB)
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Date

2015-04

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Journal ISSN

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Publisher

Mount Kenya University

Collections

School of Business and Economics