Publication:
Factors that influence brand loyalty in retail stores:Acase of selected supermarkets in Nairobi,Kenya

Authors

Mutua, Lucy Ngii
Cite this Publication
Mutua, L. N. (2015). Factors that influence brand loyalty in retail stores:Acase of selected supermarkets in Nairobi,Kenya. Mount Kenya University. http://erepository.mku.ac.ke/handle/123456789/4774

Keywords

competition

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http://erepository.mku.ac.ke/handle/123456789/4774

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Date

2015-04

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Publisher

Mount Kenya University

Collections

School of Business and Economics