Publication:
The effects of intergrated marketing on the financial performance of Commercial Banks in Kenya:A case of Kenya Comercial Bank(KCB)

Authors

Nguli, Emmily Mutheu
Cite this Publication
Nguli, E. M. (2014). The effects of intergrated marketing on the financial performance of Commercial Banks in Kenya:A case of Kenya Comercial Bank(KCB). Mount Kenya University. http://erepository.mku.ac.ke/handle/123456789/4809

Keywords

Marketing

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http://erepository.mku.ac.ke/handle/123456789/4809

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doc00455120160812083722.pdf (541.81 KB)
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Date

2014-09

Journal Title

Journal ISSN

Volume Title

Publisher

Mount Kenya University

Collections

School of Business and Economics