Publication:
Effectiveness of promotional mix tools on the sales of local pharmaceutical manufacturing companies in Kenya

Authors

Wato, Mary Jillo
Cite this Publication
Wato, M. J. (2016). Effectiveness of promotional mix tools on the sales of local pharmaceutical manufacturing companies in Kenya. Mount Kenya University. http://erepository.mku.ac.ke/handle/123456789/4910

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Enterprise

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http://erepository.mku.ac.ke/handle/123456789/4910

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doc00498220160824082759.pdf (650.46 KB)
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Date

2016-02

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Mount Kenya University

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School of Business and Economics