Publication:
Influence of sales promotions on consumer brand preference A case study of bonyeza ushinde promotion by Safaricom ltd

Authors

Tonui wesley, Cheruiyot
Cite this Publication
Tonui wesley, C. (2015). Influence of sales promotions on consumer brand preference A case study of bonyeza ushinde promotion by Safaricom ltd. Mount Kenya University. http://erepository.mku.ac.ke/handle/123456789/5172

Keywords

marketing

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http://erepository.mku.ac.ke/handle/123456789/5172

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doc00541520160826133236.pdf (653.03 KB)
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Date

2015-03

Journal Title

Journal ISSN

Volume Title

Publisher

Mount kenya University

Collections

School of Business and Economics