Thesis:
EFFECTS OF EMPLOYEE SATISFACTION ON CUSTOMER RETENTION AND CORPORATE PROFITABILITY (A CASE OF KENYA TRAVEL AGENTS AND TOUR OPERATORS IN NAIROBICOUNTY)

Authors

OWINO, PATRICK JUMA

Abstract

This research sought to empirically assess the effects of employee satisfaction on customer retention and corporate profitability within Kenya Travel Agents and Tour Operators. It thereafter outlined the relationship that exists between employee satisfaction, customer retention and corporate profitability.

Cite this Publication
OWINO, P. J. (2011). EFFECTS OF EMPLOYEE SATISFACTION ON CUSTOMER RETENTION AND CORPORATE PROFITABILITY (A CASE OF KENYA TRAVEL AGENTS AND TOUR OPERATORS IN NAIROBICOUNTY). http://erepository.mku.ac.ke/handle/123456789/61

Keywords

EMPLOYEE SATISFACTION, CUSTOMER RETENTION, CORPORATE PROFITABILITY, TRAVEL AGENTS, TOUR

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http://erepository.mku.ac.ke/handle/123456789/61

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Date

2011-01-01

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School of Business and Economis