Thesis:

FACTORS INFLUENCING MARKETING OF ALCOHOLIC BEVERAGES IN KENYA A STUDY OF EAST AFRICAN BREWERIES LIMITED (EABL)

This study explains the factors influencing marketing of alcoholic beverages in Kenya majoring on East African Breweries Ltd, a leading company playing a major role in economic performance of the East African region. East African Breweries plays a major role in employment creation and contribution of tax to the exchequer.