Thesis:
THE EFFECT OF INVESTMENT MARKETING STRATEGIES BY GOVERNMENT AGENCIES ON THE KENYAN ECONOMY (A CASE OF KENYA INVESTMENT AUTHORITY)

Authors

CHIBOLE, JEMIMAH ADAH

Abstract

The study was designed to evaluate the investment marketing strategies of governmental Marketing Agencies on the Kenyan Economy. The study looked at the importance for marketing Kenya as an investment destination as captured in the background of the study.

Cite this Publication
CHIBOLE, J. A. (2011). THE EFFECT OF INVESTMENT MARKETING STRATEGIES BY GOVERNMENT AGENCIES ON THE KENYAN ECONOMY (A CASE OF KENYA INVESTMENT AUTHORITY). Mount Kenya University. http://erepository.mku.ac.ke/handle/123456789/67

Keywords

INVESTMENT MARKETING STRATEGY, GOVERNMENT AGENCIES, ECONOMY, INVESTMENT, KENYA

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http://erepository.mku.ac.ke/handle/123456789/67

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Date

2011-01-01

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Publisher

Mount Kenya University

Collections

School of Business and Economis