Browsing by Author "Njeru, Phelista"

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    PublicationOpen Access
    Address product quality to achieve " Buy Kenya build Kenya" Dream
    (Business Daily, 2021-05-21) Njeru, Phelista
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    PublicationOpen Access
    Assessment of Sustainable Strategies for Business Acceleration
    (Mount Kenya University, 2018) Mucheru, Stephen M.; Njeru, Phelista
    Business acceleration is a holistic advisory service that brings about rapid growth and sorts out all organizational, operational and strategy difficulties that may be facing a business. Small and medium enterprises are considered important in accelerating economic and social development. Business acceleration main objective is to produce successful firms that will survive in the competitive market. Business acceleration is measured by profits, productivity, human resources and customer care. Some of these strategies include; sales and marketing, financing, innovation and training. Innovation is the process of making changes to something to make it appealing to the consumer. The objective of this study was to assess the sustainable strategies for business acceleration. The study used an exploratory design. The target population was 55 employees of 5 companies, one general manager, 5 employees from marketing, 5 employees from research and development departments in companies involved in production of products and services in Nairobi County. Collection of data was done through the use of questionnaires and interviews. Data was analyzed both qualitatively and quantitatively and processed through statistical package for social sciences (SPSS) version 20 with special emphasis on the facts and emerging themes that address the research questions and resulting correlation and regression analyses results presented using frequency tables and graphical techniques
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    PublicationOpen Access
    Exploring the Integrated Talent Management Processes on Competitive Advantage of Mobile Phone Operators (Comparative Study on Safaricom and Airtel, Kenya
    (Mount Kenya University, 2018) Kireru, Charles; Njeru, Phelista
    The success of business strategy execution in a competitive world relies on integrated talent management processes in the organization and its people, who choose to analyze the competition and craft a well- aligned business model. Recent studies indicates that pressures driving integration of talent management process is due to the increasing competitive landscape forcing faster adaptation and for others is the ever changing landscape forcing organizations to adopt a long term view of talent needs. Integrated talent management focuses on linking talent resourcing, retention, development and compensation processes in order to create the required synergy in harnessing people capabilities. This capability is at the heart of organizations performance in competitive markets. In this regard the purpose of this study is to explore the influence of integrated talent management processes on competitive advantage of telecommunication industry in Kenya. The study adopted a descriptive research design since it helps to understand the characteristics of a group in a given situation and helps to make certain simple decisions. The target population involved the top management of Safaricom and Airtel service providers. A stratified random sampling approach was used to collect primary data through structured questionnaires. Cronbach’s alpha co-efficient was used in the reliability test and descriptive and inferential statistics used to analyze the gathered data using a Statistical Package for Social Scientists (SPSS) version 21.
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    PublicationOpen Access
    Influence of Corporate Cost Leadership Strategies on Organizational Performance among Mobile Service Providers: A Comparative Analysis of Safaricom Plc and Airtel (K) Ltd in Kenya
    (International Journal of Business Management, Entrepreneurship and Innovation, 2023-10-29) Njiru, Joseph Njuguna Kamunjiga; Thoronjo, Erastus; Njeru, Phelista
    The study objective was to comparatively determine the influence of corporate cost leadership strategies on the organizational performance of Airtel and Safaricom. The study applied quantitative approach, used positivism paradigm, and adopted correlational research design. The target population was 235 managerial staff of Safaricom and Airtel and used a census approach. The data was collected using questionnaires and secondary data collection sheets for the period 2013 to 2022. Descriptive statistics and multiple regression analysis were used to analyze the data. Tables and figures were used in the presentation of the data. From the correlation analysis, corporate cost leadership strategies (r=0.283, p<0.05) were established to be positively correlated to performance of mobile service providers in Kenya. The study concluded that cost leadership strategies aid in optimizing costs, offering competitive prices based on customer numbers, and diligently curtailing operating expenses and thus affecting performance of mobile service providers. The study recommends that mobile service providers continually refine operational efficiency. Regular evaluations of processes can uncover inefficiencies that, when streamlined, lead to significant cost reductions.
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    Influence of Corporate Differentiation Strategies on Organizational Performance of Mobile Service Providers: A Comparative Analysis of Safaricom Plc and Airtel (K) Ltd in Kenya
    (International Journal of Business Management, Entrepreneurship and Innovation, 2024-04-10) Njiru, Joseph Njuguna Kamunjiga; Thoronjo, Erastus; Njeru, Phelista
    The study objective was to comparatively determine the influence of corporate differentiation strategies on the organizational performance of Safaricom and Airtel in Kenya. The study applied quantitative approach, used positivism paradigm, and adopted correlational research design. The target population was 235 managerial staff of Safaricom and Airtel and used a census approach. The data was collected using questionnaires and secondary data collection sheets for the period 2013 to 2022. Descriptive statistics and multiple regression analysis were used to analyse the data. Tables and figures were used in the presentation of the data. From the correlation analysis, corporate differentiation strategies were established to be positively correlated to performance of mobile service providers in Kenya. The emphasis on differentiation strategies are concluded to help the mobile service providers in tailoring goods and services to specific regions and demographics, enabling mobile service providers to engage with their diverse customer base more effectively. The study recommends that mobile service providers prioritize a comprehensive understanding of the market, adopting location-specific strategies that cater to local demands while maintaining cost efficiency and categorizing customers based on a range of factors, providers can tailor offerings to specific needs, enhancing customer engagement. Adoption of the strategies will enable the mobile service providers to effectively contribute to vision 2030 and achievement of sustainable development goals.
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    PublicationOpen Access
    The Influence of Consular Strategy on Performance of Commercial Banks’ Diaspora Remittances in Kenya
    (European Journal of Business& Managment Research, 2023-03-08) Mutegi, Harrison K.; Njeru, Phelista; Mwiti , Evans
    The study was conducted to examine the influence of consular strategy on performance of Commercial banks’ diaspora remittances in Kenya. The evolution of globalization, regionalization and deregulation experienced in the world of business has exposed the business entities to a lot of competitions both locally and internationally. Commercial banks in Kenya have not been spared of the stiff business competitive environment. The commercial banks have resulted into using competitive strategies such as consular strategy. Theory of risk returns was incorporated in the study since it widely supports the establishment of partnerships and the building of agency networks. Explanatory research design was used. Both primary and secondary data were collected. Primary data was collected using questionnaire while the secondary data was collected from relevant literature materials, the organization’s annual reports and website. The data collection instrument of the study was considered reliable since it attained the Cronbach’s alpha coefficient of 0.795. The study targeted 126 managers of the commercial banks based in their specific headquarters offices in Nairobi. The sampling procedure was done by use of Krejcie & Morgan sampling table giving a sample of 95 managers. The pilot study was based on 10% of the research population giving 13 respondents that were randomly selected. Descriptive statistics which comprised of mean and standard deviations were computed. Inferential statistics which included correlation and regression analysis were also computed. SPSS version 25 was used to aid in data analysis. The study results established R2 of 0.608. Data was presented using tables. The study concluded that consular strategy significantly influences performance of commercial banks’ diaspora remittances in Kenya. The study recommends that banks in Kenya should have more agency networks and partnerships with banks in the diaspora and other financial institutions use in order to enhance efficient transfer or sending of remittances from diaspora to home country. The study recommended that banks adopt consular strategy to enhance performance of Commercial banks’ diaspora remittances in Kenya.
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    PublicationOpen Access
    The Influence of Processes Innovation Strategy on the Performance of Commercial Banks in Kenya
    (European Journal of Business and Management Research, 2022-11-08) Mutisya, Teresia K.; Nyamboga, Evans; Njeru, Phelista
    The study was conducted to examine the influence of processes innovation strategy on the performance of commercial banks in Kenya given the dynamism in the business environment hence the need for organizations to move with speed and make choices that add value to customers and those which will enable the organization remains relevant in such a dynamic business environment. Diffusion of innovation theory was incorporated in the study since it widely supports the spread of agency banking, mobile technology, and online banking. An explanatory research design was used. Both primary and secondary data were collected. Primary data was collected using a questionnaire while secondary data was collected from relevant literature materials, the organization’s annual reports, and the website. Cronbach’s Alpha coefficient was used to test the reliability of the data with an acceptable level of 0.7 at a confidence level of 95%. The study targeted tier 2 Commercial Banks in Kenya with the top management bank employees as the key respondents. The target population was 144 top management bank employees. The study employed a census targeting the entire population of 144 top management bank employees. Out of the 144- target population, 120 top management employees responded to the questionnaire hence results from the findings were based on the 120 respondents. Descriptive and inferential statistics were used in analyzing the data. Descriptive statistics entailed the measure of central tendency (mean) and the measure of dispersions (standard deviation). The statistical package for social sciences (SPSS) was used to generate the descriptive statistics. Inferential statistics entailed regression and correlation analysis. Data were presented using tables. The study established that there was a significant influence of process innovation strategy on the performance of commercial banks in Kenya. The findings of the study concluded that mobile banking and internet banking have greatly enabled customers to access essential services in the comfort of their homes or offices and without necessarily having to go to the bank whereas agency banking has significantly reduced the queues in the banking halls and customers do not have to wait for long hours to be served at the bank. The study recommended that banks need to adopt a process innovation strategy in order to enhance performance.
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    PublicationOpen Access
    To Assess the Influence of Product Differentiation Strategy on Performance of Commercial Banks’ Diaspora Remittances in Kenya
    (European Journal of Business& Managment Research, 2023-04-12) Mutegi, Harrison K.; Njeru, Phelista; Mwiti, Evans
    The study was conducted to assess influence of product differentiation strategy on performance of commercial banks’ diaspora remittances in Kenya. The evolution of globalization, regionalization and deregulation experienced in the world of business has exposed the business entities to a lot of competitions both locally and internationally. Commercial banks in Kenya have not been spared of the stiff business competitive environment. The commercial banks have resulted into using competitive strategies such as product differentiation strategy. Generic Framework Theory was incorporated in the study since it widely supports the establishment of transaction levies, transmission channels and products innovation, Explanatory research design was used. Both primary and secondary data were collected. Primary data was collected using questionnaire while the secondary data was collected from relevant literature materials, organization’s annual reports and website. The data collection instrument of the study was considered reliable since it attained the Cronbach’s alpha coefficient of 0.795. The study targeted 126 managers of the commercial banks based in their specific headquarter offices in Nairobi. The sampling procedure was done by use of Krejcie & Morgan sampling table giving a sample of 95 managers. The pilot study was based on 10% of the research population giving 13 respondents that were randomly selected. Descriptive statistics which comprised of mean and standard deviations were computed. Inferential statistics which included correlation and regression analysis were also computed. SPSS version 25 was used to aid in data analysis. The study results established R2 of 0.616. Data was presented using tables. The study concluded that product differentiation strategy has a significant influence on performance of commercial banks’ diaspora remittances in Kenya. The study recommends that commercial banks must invest in innovation that can help identify and communicate a product or company's special qualities while highlighting the key differences between that product of a company and others. The study recommended that banks need to adopt product differentiation strategy in order to enhance the performance of Commercial banks’ diaspora remittances in Kenya.