Publication: Assessment of Sustainable Strategies for Business Acceleration
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2018
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Mount Kenya University
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Abstract
Business acceleration is a holistic advisory service that brings about rapid growth and
sorts out all organizational, operational and strategy difficulties that may be facing
a business. Small and medium enterprises are considered important in accelerating
economic and social development. Business acceleration main objective is to produce
successful firms that will survive in the competitive market. Business acceleration
is measured by profits, productivity, human resources and customer care. Some of
these strategies include; sales and marketing, financing, innovation and training.
Innovation is the process of making changes to something to make it appealing to
the consumer. The objective of this study was to assess the sustainable strategies for
business acceleration. The study used an exploratory design. The target population
was 55 employees of 5 companies, one general manager, 5 employees from
marketing, 5 employees from research and development departments in companies
involved in production of products and services in Nairobi County. Collection of data
was done through the use of questionnaires and interviews. Data was analyzed both
qualitatively and quantitatively and processed through statistical package for social
sciences (SPSS) version 20 with special emphasis on the facts and emerging themes
that address the research questions and resulting correlation and regression analyses
results presented using frequency tables and graphical techniques
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Keywords
Sustainable Strategies, Social development, Business acceleration, Competitive market