Journalism and Mass Communication
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Publication Open Access Strategies that political actors use on Facebook during campaigns in Kenyas general elections(International Journal of Advanced Mass Communication and Journalism, 2023) Gathigia, Sebastian Susan; Ongâonga, DanielFor the longest time now political actors have switched to using Facebook in the electioneering process. Facebook use has increased immensely over the last couple of decades as opposed to mainstream media, which was used in advertisements and marketing individuals during the electioneering process. The objective of the study was to explore strategies that political actors use on Facebook during campaigns in Kenya’s General Elections. Sample size was 380 registered voters and 92 MCAs calculated using Kathuri and Pals sampling table. The study used mixed method in carrying out the study. The study findings revealed that huge number of political actors use Facebook during political campaigns as indicated by over 95% of respondents. Additionally, the study revealed that a large percentage (77.0%) agreed that social media messaging can aid political aspirants’ victory in an election, the messaging strategy can increase votes, and use of propaganda as a strategy can influence voters positively and the strategy of choosing the mode of communication was useful in elections. Thus, is a positive relationship between strategies and success in the electioneering period? In conclusion, the use of Facebook as a company strategy was found to positive influencing the success in the election process. The study recommended that political actors and policy makers should embrace the use of Facebook in the field of Information Communication Technology for them to experience success during electioneering period. Also, larger Journalism and Mass Communication fraternity in incorporating social media in their overall strategy.Item Open Access Unveiling African narratives on Facebook: Media posts and audience engagement(Journal of African Media Studies, 2023-05-17) ONG’ONG’A, DANIEL O.The issue of African narratives has attracted significant attention in traditional media studies. On social media in general, and on Facebook in particular, little is known about these narratives. This study addresses the public’s concerns about African narratives on social media by meeting the demand for empirical data on African narratives from an alternative media perspective in Africa. The study follows these debates on Facebook, which are frequently used to raise public awareness and sway public opinion on important issues. The study used thematic content analysis to determine the most prevalent themes covered in the selected posts as well as the sentiments expressed in the comments. To make sense of the data, the study applied critical alternative media theory. The study revealed that topical issues about politics and international affairs, domestic conflict and death, sports and health dominated the media, and sentiments in the comments viewed Africans as a solution to Africa’s problems. Furthermore, the study established that negative stories elicited negative responses, and Africans regarded other African countries as crucial to the continent’s growth. As a result, the study shows that Facebook has evolved into an essential platform for media to share alternative African narratives.Publication Open Access The Structural Components of the Discourse Topic in Selected Call-In Programmes of Egesa FM(Scholars Journal of Arts, Humanities and Social Sciences, 2014-09) Ondieki, Chaugamu Samuel; Okinyi, Nyantri Paul; Nyamboga, Constantine MatokeThe paper examines the structure and organization of discourse topic in call-in programmes on a selected Kenyan Vernacular FM station broadcasting purely in Ekegusii Language. Using the Conversation Analysis (CA) theory as developed by Sacks et. al (1973, 1974 and 1976) the paper outlines the structure and organization of discourse topic The paper postulates that the discourse topic during call-in conversations is made up of the following components: Opening sequence, closing sequence, turn taking system, conversational repair, adjacency pairs and backchannels. The paper argues that proper organization of these structural components immensely contributes to the effective organization of the discourse topic during the interactions hence successful communication is realized.Publication Open Access Communication and the Changing Face of Terrorism in Kenya(International Journal of Science and Research (IJSR), 2013) Eboi, AnneOver 50 well-coordinated and largely successful terrorist attacks by Al-Shabaab militants on Kenyan soil since late 2011 have inspired this study. This empirical study is premised on the realization that there is more to stemming terrorist attacks than military reaction. The paper examines the government’s communication mechanisms and how it handles communication on terrorism. The paper also examines the citizen’s preparedness in the event of an attack and what role the government should play with regard to the citizens’ information needs on terrorism. The descriptive survey methodology employed unravels the mystery of a people with dangerously very little knowledge and awareness levels about preventing and foiling terrorist attacks, making them likely victims on a large scale. A qualitative and quantitative analysis of data suggests a government that has not invested in communication strategies that could be harnessed to deter Al-Shabaab militants from carrying out their evil intentions.