Publication:

Review of Technology Acceptance Model usage in Predicting E-commerce Adoption

Technology Acceptance Model (TAM) has been used widely in e-commerce adoption studies. A review of TAM can assist scholars to identify common themes, strengths and weaknesses, leading to redesigning and enhancing the model for more effectiveness. TAM has been used widely in most e-commerce adoption studies owing to its ease of use and extensive modifications to rectify on its weakness. This study has reviewed 25 e-commerce adoption publications. The authors discussed these studies to establish the usage of this model. In addition, the researchers cited the major strengths and weakness of TAM. Finally, the article draws conclusions and makes further recommendations.