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Review of Technology Acceptance Model usage in Predicting E-commerce Adoption

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dc.contributor.authorNyoro, Michael
dc.contributor.authorKamau, John W.
dc.contributor.authorWanyembi, Gregory W.
dc.contributor.authorWaithaka, Stephen Titus
dc.contributor.authorDinda, Wilkister Atieno
dc.date.accessioned2025-05-19T07:09:49Z
dc.date.issued2015-01
dc.description.abstractTechnology Acceptance Model (TAM) has been used widely in e-commerce adoption studies. A review of TAM can assist scholars to identify common themes, strengths and weaknesses, leading to redesigning and enhancing the model for more effectiveness. TAM has been used widely in most e-commerce adoption studies owing to its ease of use and extensive modifications to rectify on its weakness. This study has reviewed 25 e-commerce adoption publications. The authors discussed these studies to establish the usage of this model. In addition, the researchers cited the major strengths and weakness of TAM. Finally, the article draws conclusions and makes further recommendations.
dc.identifier.issn2319-4847
dc.identifier.urihttps://erepository.mku.ac.ke/handle/123456789/7108
dc.language.isoen
dc.publisherInternational Journal of Application or Innovation in Engineering & Management
dc.subjectAdoption
dc.subjectE-commerce
dc.subjectTAM
dc.subjectTechnology
dc.subjectAcceptance model
dc.titleReview of Technology Acceptance Model usage in Predicting E-commerce Adoption
dc.typeArticle
dspace.entity.typePublication

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