Publication:

Influence of Altruistic Strategy on Organizational Commitment in Five Star Hotels in Kenya

This study aimed at analysing altruistic strategy influence on organizational commitment in Five Star hotels in Kenya. Labour Relations, Social Dialogue and Work-place Diversity were employed as variables to study the altruistic strategy. The study was based on Resource-Based View, Social exchange and social identity theories. The study adopted mixed research methods. The target population of the study was 216 and a sample size of 144 senior managers was drawn from 24 Five Star hotels whose selection was based on hotel clustering and simple random selection. Data was collected through a self-administered questionnaire subjected to reliability and validity tests before undertaking actual fieldwork, field data was analysed using descriptive and inferential statistics and the findings presented in form in tables and figures. The study findings revealed that altruistic strategy positively and significantly influenced organizational Commitment contributing 42.5% its variations. Labour relations ((β=0.24, P<0.05), Social dialogue (β=0.14, P<0.05) and work-place diversity (β=0.24, P<0.05) have positive and significant influence on organizational Commitment. The study recommends implementation of altruistic Strategy as an internal CSR strategic component for attracting, motivating and retaining workers in the organization. Similar studies may be undertaken to ascertain the moderating effect of firm’s age.