Publication: Influence of Entrepreneurial Management on the Performance of Youth Owned Micro and Small Enterprises in Kenya
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2015
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Mount Kenya University
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Abstract
The main objective of the study was to establish the influence of strategic orientation
on the performance of micro and small enterprises in the service sectors operated by
the youth in Kiambu and Nairobi Counties, Kenya. The study takes firm characteristics
as the moderating variables. The population of this study was 3280 ( three thousand
two hundred and eighty) youth owned MSEs in Kiambu County and Nairobi County
who had registered with the department of Youth and benefited from Youth
Enterprises Development Fund (YEDF) from which a sample of respondents was
selected. YEDF was established to address the economic challenges faced by youth.
The fund constantly reviews its operational mechanisms from time to time in order to
achieve its vision of creating a sustainable and growing fund though it does not seem
to meet its economic objectives with many youths unable to pay back loan. Therefore,
the study investigated the role of strategic orientation on the performance of youth
owned MSES. The study variables used were entrepreneurial orientation, interaction
orientation and market orientation. The sample size was 384 youths owned micro
and small enterprise which was 10.5% of the population. The study used secondary
data. Cronbach’s alpha coefficient was used to check the validity and reliability of the
questionnaires in gathering the data required for purposes of the study as the pilot
study which was carried out. Data analysis was done using descriptive and inferential
statistics. The specific descriptive statistics included percentages, frequencies, means
and standard deviation. The inferential statistics included correlation and multiple
linear regressions. The inferential statistics assisted in testing the study hypotheses.
Qualitative data was presented descriptively and through statistical techniques such
as tables, pie charts and bar graphs respectively. On the other hand, qualitative data
was presented in continuous prose form.
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Keywords
Strategic orientations, Operational mechanisms, Economic objective