Publication:
The effects of intergrated marketing on the financial performance of Commercial Banks in Kenya:A case of Kenya Comercial Bank(KCB)

Authors

Nguli, Emmily Mutheu
Cite this Publication
Nguli, E. M. (2014). The effects of intergrated marketing on the financial performance of Commercial Banks in Kenya:A case of Kenya Comercial Bank(KCB). Mount Kenya University. http://erepository.mku.ac.ke/handle/123456789/4809

Keywords

Marketing

Usage Statistics

URI

http://erepository.mku.ac.ke/handle/123456789/4809

Share this Publication

Files

doc00455120160812083722.pdf (541.81 KB)
  • Total Views 4
  • Total Downloads 14

Date

2014-09

Journal Title

Journal ISSN

Volume Title

Publisher

Mount Kenya University

Collections

School of Business and Economics