Media Representation of Youth (-Driven) InnovationInitiatives in Kenya

Abstract

Youth (-driven) innovation has emerged as a topic of significant debate in recent times, reflecting the dynamic role that young people play in driving societal progress. Despite their noteworthy contributions, these innovations often fail to garner adequate attention within the media landscape. This study seeks to explore the coverage of youth innovation in the Kenyan media, with a particular focus on understanding what types of innovations receive the most attention. Using a qualitative content analysis approach and discourse analysis, this study examines how the Daily Nation and the Standard Digital portray youth-driven innovations. By analysing media representation, the research aims to unveil the underlying factors influencing the visibility and portrayal of youth-driven innovations. Through this investigation, the study finds that reporting youth innovation in the context of political influence is downplayed in the media, and much of the prominence is given to economic empowerment and job creation, with less focus on environmental and climate sustainability issues. Young people face challenges ranging from economic hardships to poverty and therefore prioritise the basic need for food over civic engagement. They are also being targeted through digital content monetisation. The youth are defying conventional stereotypes by exhibiting higher risk tolerance and prudent financial habits. The study recommends that the media promote youth innovation equally and minimize biases towards youth and political influences. This will help in understanding societal perceptions that shape narratives around youth innovation, ultimately enhancing awareness of young innovators’ roles in Kenya’s socio-economic development.