Publication:
Effects of marketing strategies on the performance of retail stores in Machakos township

Authors

Mbiti, Justin Mbula
Cite this Publication
Mbiti, J. M. (2014). Effects of marketing strategies on the performance of retail stores in Machakos township. Mount Kenya University. http://erepository.mku.ac.ke/handle/123456789/4144

Keywords

Promotion strategies Marketing techniques

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http://erepository.mku.ac.ke/handle/123456789/4144

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doc00343220160622093018.pdf (439.96 KB)
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Date

2014-04

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Publisher

Mount Kenya University

Collections

School of Business and Economics