Publication:
Influence of sales promotions on consumer brand preference: A case study of Bonyeza Ushinde promotion by Safaricom Ltd

Authors

Cheruiyot, Wesley Tonui
Cite this Publication
Cheruiyot, W. T. (2015). Influence of sales promotions on consumer brand preference: A case study of  Bonyeza Ushinde promotion by Safaricom Ltd. Mount Kenya University. http://erepository.mku.ac.ke/handle/123456789/4516

Keywords

Bonyeza Ushinde promotion consumer brand preference sales promotions

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http://erepository.mku.ac.ke/handle/123456789/4516

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doc00398320160713105129.pdf (691.93 KB)
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Date

2015-03

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Publisher

Mount Kenya University

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School of Business and Economics