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Influence of sales promotions on consumer brand preference: A case study of Bonyeza Ushinde promotion by Safaricom Ltd

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dc.contributor.authorCheruiyot, Wesley Tonui
dc.date.accessioned2016-08-15T12:59:56Z
dc.date.available2016-08-15T12:59:56Z
dc.date.issued2015-03
dc.identifier.urihttp://erepository.mku.ac.ke/handle/123456789/4516
dc.language.isoenen_US
dc.publisherMount Kenya Universityen_US
dc.subjectBonyeza Ushinde promotionen_US
dc.subjectconsumer brand preferenceen_US
dc.subjectsales promotionsen_US
dc.titleInfluence of sales promotions on consumer brand preference: A case study of Bonyeza Ushinde promotion by Safaricom Ltden_US
dc.typeProjecten_US
dspace.entity.typePublication

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