Thesis:

Influence of Strategic Management Process On Performance Of Small and Medium-Sized Enterprises In Eldoret Town

A company that wants to surpass its rivals employs a constant culture of appraisal as part of its strategic management process. Developing the organization's broad vision for its present and future goals is a challenging process. This study's objective is to find out the influence of strategic management process on performance of Small and medium-sized enterprises in Eldoret Town. This proposal will be guided by the following objectives, establish the impact of environmental scanning on performance of Small and medium-sized enterprises in Eldoret Town, find out the impact of strategy formulation on performance of Small and medium-sized enterprises in Eldoret Town and determine the impact of strategy implementation on Performance of Small and medium sized enterprises in Eldoret Town. The research will rely on the principle of resource-based learning .This study will mixed method both quantitative and qualitative approaches design. 160 responders will be the study's target population. The researcher will obtain sample size using Yamane formulae and sample size of 40 will be utilized. The respondents who will participate in the study will be selected using basic random sampling techniques. Every participant in a basic random sample has an equal chance of being chosen, and the entire data set is represented by a tiny, random subset of the population. The gathered data will be analyzed, coded, sorted to remove outliers, and statistically produced using the Statistical Package for Social Science (SPSS).