Thesis:
Factors influencing marketing of alcoholic beverages in Kenya: A case study of East Africa Breweries Limited (EABL)

Authors

Ali, Mwangulu Johnester
Cite this Publication
Ali, M. J. (2011). Factors influencing marketing of alcoholic beverages in Kenya: A case study of East Africa Breweries Limited (EABL). Mount Kenya University. http://erepository.mku.ac.ke/handle/123456789/579

Keywords

Alcoholic beverage marketing

Usage Statistics

URI

http://erepository.mku.ac.ke/handle/123456789/579

Share this Publication

Files

jonester mwangulu.pdf (401.36 KB)
  • Total Views 4
  • Total Downloads 22

Date

2011-11

Journal Title

Journal ISSN

Volume Title

Publisher

Mount Kenya University

Collections

School of Business and Economis