Thesis:

Assessment of financial planning on organizational performance: case of Aviation industry in Nairobi, Kenya.

This study examines the influence of financial management practices—specifically cash management, dividend decisions, liquidity management, and investment decisions—on organizational performance within Nairobi's aviation industry. Addressing the high operational costs, fluctuating market dynamics, and stringent regulatory demands unique to this sector, the study seeks to uncover how these practices contribute to financial resilience, growth, and efficiency. The primary purpose of this research is to explore the role of structured financial planning in overcoming financial challenges and enhancing competitiveness among aviation firms in Nairobi. Guided by specific objectives, the study assesses the effects of cash management, dividend policy, liquidity practices, and investment strategies on organizational performance. Using a descriptive survey design, the research targets finance managers from 58 aviation service providers, employing a census approach to ensure comprehensive coverage of the population. Data were collected through structured questionnaires distributed among industry professionals, enabling a robust examination of financial practices across the sector. Both descriptive and inferential statistical techniques, including regression analysis, were applied to determine the relationships between variables. The findings emphasize the importance of cash management in promoting operational efficiency and meeting short-term obligations, with well-implemented budget controls and cash reserves showing a positive impact on organizational stability. Dividend decisions also contribute to corporate growth, attracting investors through transparent policies. Furthermore, liquidity management reduces financial distress and ensures agility, while strategic investments in technology and infrastructure foster long-term sustainability. This study underscores the need for a multifaceted approach to financial management, where the interplay of these practices significantly influences organizational performance. The study offers valuable insights for stakeholders in optimizing financial practices within the aviation industry and suggests that future research explore the effects of external factors, such as economic volatility and regulatory shifts, on these financial practices. A comparative analysis across sectors is recommended to broaden the understanding of best practices in financial management