Thesis:

Effects of strategic management practices on organizational performance of non-governmental organizations in Kisii county, Kenya

Strategic management approaches are equally applicable in both nonprofit and for-profit sectors. By adopting strategic management techniques, non-governmental organizations (NGOs) stand to gain significantly in areas such as decision-making efficiency, improved overall performance, clearer organizational direction, and better harmony between their activities and objectives. These advantages are not exclusive to commercial enterprises and governmental bodies but extend to NGOs as well. Given the shifting circumstances, NGOs in Kenya are encountering various hurdles, signaling the need for a thorough assessment and subsequent adoption of strategic management methodologies. The study focused on gauging the influence of strategic management on the efficacy of NGOs in Kisii County, aiming to cover multiple research objectives. These included evaluating the impact of situational analysis, strategy formulation, strategy execution, and strategy monitoring and adjustment on the effectiveness of NGOs in Kisii County. A descriptive study design was employed, selecting a sample of 165 NGOs from a total of 281 registered organizations in Kisii County using a stratified random sampling method that ensures the inclusion of strategic managers from each NGO in Kisii County. The study gathered primary data using a mix of structured and semi-structured questionnaires. This data, mainly quantitative, was organized into specific categories for analysis. Descriptive statistical methods were applied in the data analysis phase, utilizing software tools such as SPSS and Microsoft Excel for data interpretation and to emphasize its relevance. The results were depicted in visual formats like charts and tables.