Thesis:

Analysis of Stakeholder Management Strategies On Performance of County Government Of Garissa, Kenya

In today's complex and dynamic environment, effective stakeholder management strategies play a crucial role in enhancing the performance and success of government organisations. This study aimed to analyse the strategic management strategies that affected the performance of the Garissa County Government in Kenya. The specific objectives of the study were to establish the influence of shared goals on the performance of the County Government of Garissa, determine the role of consensus building in the same context, and find out the influence of partnership engagement on its performance. The theory of performance and stakeholder theory guided the study. A pragmatic approach was employed, combining both quantitative and qualitative methods. The quantitative aspect entailed conducting a descriptive survey to collect information on the targeted variables. At the same time, the qualitative component consisted of focus group discussions to provide deeper insights into the research topic. The unit of analysis was the Garissa County Government in Kenya, and the observation unit included 130 county officials, comprising 30 Ward Administrators, 30 Deputy Directors, 30 Directors, 30 Chief Officers, and 10 Chief Executive Committee Members. A census approach was used to target all 130 county officials, and purposive sampling was applied to select the focus group. Questionnaires and a focus group moderator guide served as research instruments. Quantitative data from the structured questionnaires were analysed using SPSS to examine regression between variables, while qualitative data from the focus group discussions were analysed through thematic analysis. The validity of both instruments was assessed through input from content experts and a supervisor, while the reliability of the instruments was evaluated using Cronbach's alpha coefficient. The data collected were analysed using descriptive and inferential statistical methods, illustrated through frequency tables and regression models. Multiple linear regression models were employed as an inferential analysis to demonstrate the relationship between the variables. A response rate of 69.23% was achieved. The findings indicate that shared goals, consensus building, and partnership engagement positively influence performance by improving effort alignment and ownership. However, challenges such as poor communication and unclear role definitions were identified. Consensus building is essential for effective governance, yet inadequate stakeholder participation, corruption, nepotism, and weak communication have hindered its success. Partnership engagement significantly enhances performance, particularly in resource sharing and stakeholder involvement. The focus group discussions revealed crucial insights into the operational dynamics of Garissa County, identifying significant challenges in service delivery, governance, and accountability. The discussions highlighted a pressing demand for enhanced public engagement, procedural transparency, and adherence to merit-based recruitment practices. The study recommends improving communication, transparency, accountability, and resource mismanagement. It encourages collaboration among stakeholders, along with training and monitoring initiatives. Future research should focus on technology, corruption, and governance strategies across counties.