Thesis:

Analysis of value innovation strategies on performance of logistics companies in Mombasa County Kenya.

The impact of value innovation approaches on organizational performance was investigated in this study by looking at a sample of logistic service providers in Mombasa County, Kenya. The researcher in the first chapter introduced the background of this statement, and the logical problem statement to introduce the research objectives which were to determine effect of process value innovation strategies, product or service value innovation strategies, technological value innovation and customer value innovation strategies on organizational performance in terms of quality, market share, cost leadership and customer satisfaction on logistic companies in Mombasa County. A review of theoretical framework was done to inform on related studies and theories around the topic to capture key contributions. A mixed approach of quantitative and qualitative research was used. The target population was 1000 respondents drawn from 511 logistic companies based in Mombasa County, Kenya. A sample size of 10% of the population representing 100 respondents was selected through simple random sampling method from the logistics companies. The study used a correlational research design which allowed the researcher to collect data through questionnaire containing both structured and unstructured questions. A pilot study was conducted to test the feasibility and validity of the various methods and techniques that have been chosen to undertake the study. A reliability test was further conducted to gauge how consistently accurate the research tools are. A validity test was equally conducted to determine how accurately the results of the data analysis reflect the research issue under consideration. Descriptive statistics such as percentages, mean scores, and standard deviation, as well as inferential methods like regression analysis, was used to examine the data. Notably, for ease of understanding, the study's results were displayed in tables for ease of comprehension. The study established that value innovation strategies that include process, product/service, technological, and customer value innovations, significantly enhance organizational performance by improving quality, market share, cost leadership, and customer satisfaction. The results imply that logistics companies in Mombasa need to prioritize continuous innovation to maintain competitive advantage and operational efficiency. Future research should explore the role of leadership in fostering innovation to enhance a firm’s sustainability and adaptation in rapidly changing markets. Customer value has the highest internal consistency, according to the analysis of internal consistency using Cronbach's Alpha. Significant variations in dependability across many value aspects were found using ANOVA analysis. While technical integration has to be improved to better meet operational objectives, customer-focused value initiatives are essential for enhancing logistics firm success. Logistics managers may learn from the data how crucial it is to implement value innovation tactics to maximize service quality, raise customer happiness, and boost overall performance. The report emphasizes how technology integration has to be improved in order to meet operational objectives. The success of logistics companies is positively correlated with value innovation methods, indicating that more investments in technology, services, procedures, and customer interaction result in improved performance outcomes.