Thesis:

Factors influencing adoption of online banking on performance of equity bank ltd in Nakuru county, Kenya

Equity Bank has implemented online banking as a way to tackle the constantly changing demands and tastes of its clients, as well as to improve customer relationship management, differentiate its products from competitors, and lower transactional and operating costs while passing the savings on to customers and improving the bank's overall performance. Online banking has, nevertheless, presented a number of challenges. The primary goal of this study was to analyze Equity Bank's (a bank located in Nakuru County, Kenya) online banking adoption rate and the variables impacting that rate. Examining the relationship between online banking usage at Equity Bank and factors including perceived risk, trust, and simplicity of use was the primary goal of the research. Additionally, it looked at how product participation affected the uptake of online banking and the difficulties that were experienced. Branch locations of Equity Bank in Nakuru County were the intended recipients. The study used a descriptive research approach and surveyed 49 people from the county's seven Equity Bank branches' retail banking and information and communication technology management teams. The data was gathered by a semi-structured survey, and SPSS was used for data modification, coding, and descriptive statistics analysis. Inferential statistics, including regression and correlation, were used to portray the results in the form of charts, graphs, percentages, and frequency tables. Indicating that ease of use impacts online banking adoption, the research found a fairly positive and statistically significant correlation between the two variables (r = 0.531; p < 0.05). Further, there was a moderately positive and statistically significant relationship between product engagement and the adoption of online banking at Equity Bank in Nakuru County (r = 0.591; p < 0.05), indicating that product involvement is also a factor in this adoption.