Thesis:

Analyzing Organizational Learning in Sustaining Competitive Advantages a Case Study Of Safaricom Kenya

The main problem facing Safaricom is organizational learning and competitive advantages overridden by other telecommunication companies.Therefore this study addresses this issue guided by the following specific objectives are, to evaluate the effect of shared vision on sustainable competitive advantages in Safaricom; to establish competitive strategies employed by Safaricom Limited to achieve competitive Advantage; to gauge the effect of systems thinking on sustainable competitive advantage. The theoretical frameworks applicable in the study are experiential learning theory, resourcebased view model, adaptive and generative learning theory, and assimilation theories that play a critical role in identifying the measures of the independent variables. The independent variables in the study are brand loyalty which is measured by customers’ level of purchase and repurchase due to addiction to a product; systems thinking, which entails dynamic thinking, holistic thinking, and thinking using the model; a shared vision that encompasses vision attributes and contents. The research data was gathered using questionnaire. A preliminary examination was carried out on the survey to ascertain the clarity of the questions and to pinpoint any modifications that need be made to the research tool. The study employed a cross-sectional research methodology, and 501 participants out of 5422 in the target population were included in the sample. To achieve the goals, the connection between the independent and dependent variables was evaluated using a multiple regression analysis. This study is proposing to find out on analyzing organizational learning in sustaining competitive advantages in the case of Safaricom Kenya. This was followed on specific recommendation on what should be done in rectifying the situation and introducing fair competition in the communication industries in Kenya. A conclusion on factors hindering growth within the sector were discussed into details and reports also published in assisting future researcher interested in same topic, as well as policy implementers for telecommunication companies. The regression model reveals the level of significance lies above (p<0.05).The significance level is p=0.247.This shows that there is a strong positive significance correlation. The results of the study proved that indeed there is a strong positive correlation significance in all the variables where all the p-values lies within the range of p<0.05.The highest p-value in this case was p=0.08 and the lowest was p=0.00.As a result of putting a high priority on customer happiness, investing in network infrastructure, utilizing its leadership in mobile money, promoting innovation, and establishing strategic alliances, Safaricom Kenya has built a common perspective on lasting competitive advantages. Safaricom has maintained its market dominance in Kenya by staying ahead of the competition and consistently responding to market developments and client demands. In order to further develop its sustainable competitive advantages, Safaricom should concentrate on building a culture of systems thinking, improving stakeholder engagement, emphasizing long-term sustainability, bolstering data analytics and monitoring, and fostering a culture of innovation.