• Login
    View Item 
    •   Repository Home
    • Research Papers
    • School of Business and Economics
    • Economics
    • View Item
    •   Repository Home
    • Research Papers
    • School of Business and Economics
    • Economics
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Individual Attributes as a Determinant in Predicting E-commerce Adoption: A Case of Manufacturing SMEs Industries in Nairobi, Kenya

    Thumbnail
    View/Open
    Abstract (119.8Kb)
    Date
    2018
    Author
    Nyoro, Michael
    Njeru, Kevin
    Wanyembi, Gregory
    Metadata
    Show full item record
    Abstract
    Lately, researchers have been paying attention on e-commerce adoption equally in the developed and developing countries. The study’s main objective was to evaluate the individual factors influencing e-commerce adoption among SMEs within Nairobi Kenya from the perspective of CEOs, management and staff. The researcher investigated four factors affecting e-commerce adoption with emphasis on individual determinants versus technological, environmental, external and individual factors. The problem identified was lack of adequate research in EC adoption among SMES in the manufacturing industries. The research design used was both exploratory and descriptive. The underpinning theory used was Technology Acceptance Model theoretical framework. The researcher conducted the study based on the formulated research questions which consequently guided the structure of the questionnaires used. The proposed study area was manufacturing SMEs within Nairobi Kenya, who are registered with KAM. The data for the study was collected through sets of questionnaires, administered to respondents, as well as interviews with key stakeholders in the industry. For this study, stratified random sampling technique was applied to pick respondents and data collected was analyzed by using SPSS. A sample population of 78 SMEs was picked out of 243 KAM registered SMEs within Nairobi. The study concludes that individual attributes have a positive and highest influence on the adoption of e-commerce in manufacturing SMEs operating in Kenya. The study therefore recommends that the involved companies should invest in relevant IT training to create ICT awareness that will facilitate e-commerce adoption. The study also recommends that the organizations should come up with IT elaborate ecommerce campaigns to instill online business culture that will translate in enhancing ecommerce adoption. Hiring of key decision makers on ICT implementers should be drilled.
    URI
    http://erepository.mku.ac.ke/handle/123456789/5621
    Collections
    • Economics [41]

    Contact Us | Send Feedback
    Powered by DSpace
    Copyright © 2018  Mount Kenya University
     

     

    Browse

    All of repositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage StatisticsView Google Analytics Statistics

    Contact Us | Send Feedback
    Powered by DSpace
    Copyright © 2018  Mount Kenya University