Publication:
EFFECTS OF EMPLOYEE SATISFACTION ON CUSTOMER RETENTION AND CORPORATE PROFITABILITY (A CASE OF KENYA TRAVEL AGENTS AND TOUR OPERATORS IN NAIROBICOUNTY)

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Abstract

This research sought to empirically assess the effects of employee satisfaction on customer retention and corporate profitability within Kenya Travel Agents and Tour Operators. It thereafter outlined the relationship that exists between employee satisfaction, customer retention and corporate profitability.

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Keywords
EMPLOYEE SATISFACTION, CUSTOMER RETENTION, CORPORATE PROFITABILITY, TRAVEL AGENTS, TOUR
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