Thesis:
Brand differentiation as a strategy in sustaining competitive advantage: a comperative study of National bank, Eldoret

Authors

Namtala, Lydia Chelit
Cite this Publication
Namtala, L. C. (2012). Brand differentiation as a strategy in sustaining competitive advantage: a comperative study of National bank, Eldoret. Mount Kenya University. http://erepository.mku.ac.ke/handle/123456789/798

Keywords

Master in business administration Strategic management option

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http://erepository.mku.ac.ke/handle/123456789/798

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doc00091920160324083742.pdf (797.22 KB)
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Date

2012-11

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Publisher

Mount Kenya University

Collections

School of Business and Economis