Thesis Brand differentiation as a strategy in sustaining competitive advantage: a comperative study of National bank, Eldoret
dc.contributor.author | Namtala, Lydia Chelit | |
dc.date.accessioned | 2016-03-29T17:26:54Z | |
dc.date.available | 2016-03-29T17:26:54Z | |
dc.date.issued | 2012-11 | |
dc.identifier.uri | http://erepository.mku.ac.ke/handle/123456789/798 | |
dc.language.iso | en | en_US |
dc.publisher | Mount Kenya University | en_US |
dc.subject | Master in business administration | en_US |
dc.subject | Strategic management option | en_US |
dc.title | Brand differentiation as a strategy in sustaining competitive advantage: a comperative study of National bank, Eldoret | en_US |
dc.type | Thesis | en_US |
dspace.entity.type | Thesis |