Thesis
THE EFFECT OF INVESTMENT MARKETING STRATEGIES BY GOVERNMENT AGENCIES ON THE KENYAN ECONOMY (A CASE OF KENYA INVESTMENT AUTHORITY)

Abstract

The study was designed to evaluate the investment marketing strategies of governmental Marketing Agencies on the Kenyan Economy. The study looked at the importance for marketing Kenya as an investment destination as captured in the background of the study.

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Keywords

INVESTMENT MARKETING STRATEGY, GOVERNMENT AGENCIES, ECONOMY, INVESTMENT, KENYA

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