Thesis THE EFFECT OF INVESTMENT MARKETING STRATEGIES BY GOVERNMENT AGENCIES ON THE KENYAN ECONOMY (A CASE OF KENYA INVESTMENT AUTHORITY)
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Publisher
Mount Kenya University
Abstract
The study was designed to evaluate the investment marketing strategies
of governmental Marketing Agencies on the Kenyan Economy. The study
looked at the importance for marketing Kenya as an investment
destination as captured in the background of the study.
Description
Keywords
INVESTMENT MARKETING STRATEGY, GOVERNMENT AGENCIES, ECONOMY, INVESTMENT, KENYA